About us
Discover Morocco. Experience the difference.
Welcome to Toubkal Views, a locally founded Moroccan travel company created by passionate professionals with deep roots in the Atlas Mountains and extensive experience in Moroccan tourism.
Our mission is simple: to help travelers discover the real Morocco through authentic experiences, professional guiding, local knowledge, and unforgettable adventures.
From the spectacular peaks of the High Atlas to Morocco's historic cities, we create carefully organized experiences that combine adventure, culture, nature, and genuine Moroccan hospitality.
Co-Founder & CEO | Tour Leader
Mustapha Amazouz is an experienced Moroccan tour leader and mountain professional with a deep connection to the High Atlas Mountains. As the founder and CEO of Toubkal Views, he brings local knowledge, leadership, and a strong passion for creating memorable travel experiences.
His experience in Morocco's mountains and tourism industry allows him to design and coordinate authentic trekking adventures, mountain excursions, cultural experiences, and tailor-made journeys throughout Morocco.
For Mustapha, tourism is more than simply showing visitors beautiful places. It is about sharing Morocco's landscapes, traditions, culture, and hospitality while creating meaningful connections between travelers and local communities.
Co-Founder & CEO
Ahmed Amzil brings more than 16 years of experience in trekking and tourism in Morocco. With extensive knowledge of the Atlas Mountains and destinations across the country, Ahmed has built his career around helping travelers discover Morocco safely and authentically.
He is also a licensed Moroccan tour guide, specializing in both trekking experiences and city tours. His professional experience, destination knowledge, and understanding of Moroccan history and culture allow him to provide travelers with a deeper perspective of the places they visit.
Whether exploring mountain trails, discovering traditional villages, or visiting Morocco's historic cities, Ahmed is committed to providing safe, well-organised and genuinely local journeys.
Our local team
The people who welcome you in Morocco are local, full-time members of the Toubkal Views team — guides, drivers and a reservation manager based between Marrakech and the Imlil valley. They are the reason our trips run smoothly and feel personal.
Mountain Guide
29 years old
Abdelatif has spent seven years guiding in the Moroccan mountains and knows the trails, the villages and the weather patterns of the High Atlas from the inside. He sets a comfortable pace, keeps groups safe and enjoys explaining the daily life of the Berber valleys along the way.
- Experience:
- 7 years
- Languages:
- English, French
- Specialties:
- Mountain guiding
Tour Guide
31 years old
With ten years of guiding behind him, Mustafa moves easily between the medinas of Morocco's imperial cities and the dunes of the Sahara. He works in three languages and is known for turning a sightseeing day into a real conversation about Moroccan history, food and culture.
- Experience:
- 10 years
- Languages:
- English, French, Spanish
- Specialties:
- City tours & Sahara desert tours
Reservation Manager
28 years old
Monceef looks after bookings from the first message to the day of departure. He confirms availability, arranges hotel pickups and stays reachable while you are travelling, so questions are answered quickly and nothing is left to chance.
- Experience:
- 6 years
- Specialties:
- Reservations, customer service & guest assistance
Professional Driver
32 years old
Oussama has driven Morocco's desert pistes and mountain passes for eight years. He is calm behind the wheel, keeps his vehicle in careful condition and knows the viewpoints and rest stops that make a long transfer part of the journey.
- Experience:
- 8 years
- Specialties:
- Desert trips & Atlas Mountains
Professional Driver
29 years old
Ayoub handles city transfers and long Sahara routes with the same steady approach. Punctual and easy-going, he makes sure guests arrive relaxed and on time, whether it is an early hotel pickup in Marrakech or a full day on the road south.
- Experience:
- 6 years
- Specialties:
- City tours & Sahara desert driving
At Toubkal Views, we believe the best journeys are those that go beyond sightseeing. We want our guests to experience Morocco through its people, landscapes, traditions, food, history, and culture.
With experienced local leadership, professional guides, and a passion for responsible tourism, we aim to make every journey safe, authentic, and unforgettable.
Toubkal Views — Morocco Tour & Adventure Company
Toubkal Views is a legally registered Moroccan tour and adventure company, operating from the Imlil valley at the foot of Mount Toubkal and serving Marrakech, the High Atlas and the Agafay Desert.
- Registered company name
- TOUBKAL VIEWS (SARLAU)
- Registered address
- Douar Ait Souka, Imlil, Asni, Marrakech, Morocco
- ICE (Common Company Identifier)
- 003408389000016
- Trade register (RC)
- 144513
- Professional tax
- 46400445
- Tax identifier (IF)
- 60193887
Official registration documents can be provided on request to travel companies, tour operators, marketplaces and other business partners for onboarding or verification purposes.